SANTA MONICA SEAFOOD

A fixture in Santa Monica since 1939, this family owned seafood market offers the most extensive selection of fresh fish on the West Coast. As a way to showcase their unrivaled daily fresh-catch offerings, I designed a large railroad station board upon which different varieties of seafood and their market price could be easily and attractively displayed. This giant graphic element is the first thing customers see upon entering the market and serves as a visual reminder that Santa Monica Seafood offers the best selection on the coast. In addition to their famous market, I designed the signage and environmental graphic elements found throughout the oyster bar and cafe areas. To balance the modern signage found on the Wilshire Boulevard entrance, the rear exterior graphics were designed to pay tribute to the market’s original ramshackle buildings on the old Santa Monica Pier.