BICYCLE

Everyone owns a deck of Bicycle Playing Cards – it’s about as American as Coca-Cola and Ford and I had the opportunity to freshen up the brand identity and packaging for this national icon. Staying true to the original architecture that has been around since the 1880’s I leveraged the heritage aspect of the brand. Through the use of golds and some Victorian design elements the new packaging elevates Bicycle back up to its rightful place as “America’s Playing Card.”